Free Tool · DNVB Brands

Sales Potential Calculator

Find out how much to invest in paid media to turn your inventory, and what return to expect.

01
Inventory
How much you want to sell this period
$
%
Sellable value in period: —
02
Operation Parameters
Use market averages or enter your real numbers
%
Market average (fashion): 0.93%
$
Market average: $0.38
$
Market average: $245.20
03
Media Investment
How much you plan to invest in the period
$

Results are estimates based on the parameters provided.
CVR and CPS consider only paid orders. Cancellations and returns are outside the model.

To turn over stock
Investment in media
—
Sessions
—
required
Orders
—
required

Click "Calculate full potential" to see ROI, sensitivity analysis and more.

The 5 metrics

Everything that drives inventory turnover

The formula behind fashion e-commerce summarized in five numbers you need to master.

01

Sell-through

Percentage of inventory sold in the period. 30% of $1M = $300K potential revenue.

02

CVR — Conversion rate

Sessions that become paid orders. Brazil fashion average: 0.93%.

03

CPS — Cost per session

How much it costs to bring a visitor via paid media. Market average: $0.38.

04

AOV — Average order value

Average value per order. Use the last 90 days average. Fashion average: $245.20.

05

ROAS — Return on ad spend

Revenue divided by investment. ROAS 4x = each $1 invested generates $4 revenue.

In practice

How DNVB brands
use this calculator

Six real scenarios where this tool turns investment decisions into data-driven moves.

01

Plan campaign budget

Enter the desired sell-through and discover exactly how much to invest in Google, Meta and TikTok Ads to hit the goal.

02

Validate ROI before investing

Test budget scenarios before turning on campaigns. Avoid wasting money with targets out of reach for your operation.

03

Simulate collection clearance

How much to invest in media to clear out past collection? Calculate the investment needed to hit 70, 80 or 90% sell-through.

04

Present plan to the board

Export reliable numbers (ROAS, investment, revenue) for meetings with partners, investors or leadership.

05

Sensitivity analysis

Understand the impact of improving 10% in CVR or average order value. Prioritize where to invest optimization effort.

06

Agency/media negotiation

Come prepared with expected CPS, CVR and ROAS — the conversation with agencies and traffic managers changes level.

Frequently asked

Before calculating, understand

DNVB (Digitally Native Vertical Brand) is a brand born in digital that controls the entire chain: product, pricing, communication and customer experience. These brands sell directly to consumers via their own e-commerce, without traditional intermediaries. Brazilian examples include fashion, beauty and lifestyle brands that build audience on social media and convert on their own site.

Sell-through is the percentage of available inventory sold in a given period. A sell-through of 30% in 30 days means that 30% of in-stock pieces were sold that month. It's a key metric for planning replenishment, media investment and clearances.

Enter your total inventory value and the sell-through you want to hit in the period. The calculator shows the media investment needed to reach that goal. You can also work in reverse: enter the available budget and see what revenue and how many orders it can generate.

For fashion e-commerce in Brazil, a gross ROAS above 4x is considered healthy. Between 2x and 4x is acceptable depending on product margin. Below 2x usually means the campaign isn't paying off. These values vary with brand maturity and media channel.

No. The calculator is a quick first diagnosis based on market averages. A WX3 DNVB consultancy considers your real operational history, seasonality, margin per collection, specific channels and adjusts strategy — not just isolated metrics.